Design Cultures

Humans are storytelling animals. It’s in our DNA. We must imagine the alternatives and tell stories about them before building them. Here, you’ll find the cultures and reports that Ficta Studio has created to prepare the ground for what’s to come.

Towards a New Culture of Fat

Fat is something we always want to eliminate. It seems that no matter the context, we’re always battling against it. It’s a constantly stigmatised substance. Whether related to the arteries of our bodies or the sewers beneath our streets, its image is dirty and dangerous. It blocks whatever it comes…